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Columbia Sportswear Targets Super Bowl Fans with Bear Poop Beer

Columbia Sportswear Targets Super Bowl Fans with Bear Poop Beer

The beer, aimed to bring "a taste of the outdoors" to sports fans stuck inside, is part of Columbia's head-turning new marketing strategy.

News January 28, 2026
The North Face and Vans Parent Reports Revenue Growth, Driven by Americas

The North Face and Vans Parent Reports Revenue Growth, Driven by Americas

A strong holiday season, ecommerce and Americas drove better-than-expected results at VF Corp. TNF and Timberland reported growth while Vans' turnaround is still in progress.

News January 28, 2026
Arc’teryx Bolsters Executive Team With Fashion Appointments

Arc’teryx Bolsters Executive Team With Fashion Appointments

Former Tommy Hilfiger executive Avery Baker joins as the North Vancouver-based company's first chief brand officer, and Tobia Prevedello, formerly of Celine (LVMH), joins as general manager of EMEA.

News January 27, 2026
‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers

‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers

From researching discounts and product reviews to creative empowerment and AI skepticism, experts at NRF’s Big Show '26 had a lot to share about the behaviors and values of younger…

Executive Edition January 27, 2026
Lands’ End Announces Joint Venture with Brand Management Firm WHP Global

Lands’ End Announces Joint Venture with Brand Management Firm WHP Global

The joint venture involves the creation of a new entity to hold the Lands' End brand IP. WHP Global will contribute $300 million in cash in exchange for a 50%…

News January 26, 2026
Record-Breaking Results: How AI Influenced $262 Billion in Online Holiday Sales

Record-Breaking Results: How AI Influenced $262 Billion in Online Holiday Sales

Salesforce holiday data shows eye-popping numbers on the role of AI in boosting conversion, with notably higher rates compared to social media channels.

News January 26, 2026
New Products Unveiled at Surf Expo

New Products Unveiled at Surf Expo

A look at the notable gear and apparel introduced on the trade show floor in Orlando.

News January 22, 2026
Product Trends from the Collective Shows

Product Trends from the Collective Shows

We stopped by the Collective Shows this week in Huntington Beach, Calif., to see some product trends for upcoming seasons.

News January 22, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series